The ROI of Crespo’s Summer Mango Mania promotion
I know I live in a world that doesn’t register ROI in happiness, let alone recognize the monetary value of #MangoJoy. I am, however, acutely aware that #MangoJoy has value and that when we work together to cultivate it, building comprehensive mango programs that encircle it, everyone (including farmers and farming communities) reap more substantial and sustainable profits, a rather difficult thing to achieve within any organic produce commodity; regardless of if you are a retailer, wholesaler or a grower/packer/shipper like El Grupo Crespo. Our summer mango promotion was designed to do just that. And yes, I’ve got empirical data, retailer, wholesaler and processor testimonials along with loads of intuitive data to prove that our Summer Mango Mania promotion works, delivering profits to retailers, excitement to shoppers and sustainability for our growing program.
Educational, Insightful, & Strategic Packaging
I am very proud of the work we are releasing today with the launch of the new Mango Queen specialty mango line!! I am very proud of the Crespo Organic Mango brand in general– not just in relation to my work in creating its modern form, but also the work of the countless others in El Grupo Crespo who shaped it’s reality, regardless of the marketing. The brand is essentially a modern manifestation of founder Roberto Crespo Fitch’s original vision: that hard work, expertise, and innovation toward growing quality mangoes, while nurturing the community on which said mangoes are grown, will bring success. Success for the family, the business, the community, and mango eaters, too.
A flavor-laden libation syrup made from mango peels
I love the exploratory process of creating new recipes, getting to travel through so many unknowns as I connect ideas and ingredients. Exploring new and unfamiliar possibilities with my creativity fills me with incredible joy. This new recipe brought a lot of joy in the creation process and in the enjoyment of the drink, which I’m currently sipping on whilst I type.
Crespo mango expertise bridges transition into Summer Mango Mania
I’ve been selling organic mangoes for a long time and, as so many of us forget, the greatest season-long program success happens when you nail the transitions. It’s the performance during the transition that dictates what stores have fruit and at what price. Just like in music, those connecting notes, the transitions is what leads you to the next phase of the whole. We take the transitions seriously, we get creative and we utilize the partnerships we forget with customers, making it work. Clear communication, more than anything is pivotal for any transitional success, in particular when there are volume supply or quality issues at play. The direct relationships to customers and the nimble work we do together, with the trust of the consumers who fuel our program, make the transitions easier to maneuver through so we can build and grow successful organic Mexican mango programs…. This is what we are known for.
The Crespo’s fully and vertically integrated supply chain and direct-trade selling system is what makes them the mango experts. It’s because of that expertise we will not skip a beat in the final days of the great mango transition, which is when a regional production shift from southern Oaxaca & Chiapas to Northern Nayarit and Sinaloa happens.
Quick answer: #MangoJoy by way of #MuchosMangoes PRICED RIGHT
Summer: the warmest season of the year, in the northern hemisphere from June to August
Mango: a tropical oval or oblong fruit with succulent and juicy aromatic pulp and firm varying color blush toned skin and a hard central pit
Mania: an excessive enthusiasm or desire; an obsession
The mango’s popularity is soaring to new heights amongst Americans as they learn what the rest of the world already knew about the most widely consumed fruit globally. It is versatile and delicious and, thanks to the proximity of Mexico and Crespo Organic, priced perfectly at the peak of summertime.
Climate-induced unpredictability & heightened demand creates chaos in mangoland
The show must go on. Our annual summer promotion, Crespo Organic Summer Mango Mania #MuchosMangoes starts today despite ultra-chaotic, confused markets particularly on the conventional side, which creates significate pressures on the organic side of things. Despite considerably delays with the Nayarit fruit starting, our show goes on and we expect our peak volumes and the mango mania to coincide with the month of July, kind of as planned.
Are you ready for #MuchosMangoes & #MangoJoy ?
Crespo Organic Summer Mango Mania #MuchosMangoes is here and the Crespo Organic Kitchen is going to make it extra special this summer.
What is Crespo Summer Mango Mania, you might ask? It’s the collision point between our peak production time in Nayarit & Sinaloa and the height of consumer demand, better known as; SUMMER TIME! For two months, in the heat of the summer, between June and August, while orchards are most copious, Mango Mania frenzy ensues! Crespo Organic Summer Mango Mania desires to Educate, Excite Engage and Entice mango consumers with sweet price points and juicy sales, delicious culinary and educational events and a general spreading of useful, relevant mango education.
We offer a full spectrum of creative and reliable resources and experiences, designed to stimulate, and entice purchases at the store level, as well as educate and arouse consumers digitally and in person. It’s essentially the spreading of #MangoJoy and the building of loyal mango eaters.
- Social Media Contests & Giveaways
- Mango Tips & Tricks
- Demos and Tastings
- Culinary Education
- Cooking Classes
- KICK Events
- Farmer Talks
- Commodity Education
- Recipes and Recipe Videos
All brought to you by the Crespo Organic Kitchen, which is essentially the test kitchen for all things Crespo Organic, managed by me (Nissa) and my company Ger-Nis Culinary & Herb Center ; a small food education, sales & marketing and media company; specializing in local, organic, fairly traded, sustainable food and agricultural. Ger-Nis supports small global growers and organic brands around the world in with a bevy of services, skills and connections.
Tina DeGraff (@the_SaltGypsy) shows us how to make our favorite Crespo recipes
Event Description: Tina DeGraff Martinez is a food stylist, recipe developer and culinary producer by trade and a teacher of cooking by heart! Her popular Instagram page (@the_saltGypsy) excels at demonstrating some of the best cooking and food prep tips around, all that are easy to follow and totally relatable. She’s wickedly skilled but excels at teaching professional skills to the general public. We are BIG fans and have been for many, many years! She believes in eating well, but knows that we build better habits one day at a time. We feel super lucky to have her featured during Summer Mango Mania, cooking up our Crespo Organic Kitchen recipes. We are all going to learn a lot from her!
Date(s): Every Friday Night Between June 19th – July 31st
Time: 6:00 PM CST
Location: VIRTUAL! Watch on Instagram Reels!
Details: @CrespoOrganic Instagram
Learn from, cook with or just watch our in house mango cracker-jack’s (Nissa) mango prowess
Event Description: Tuesdays are the perfect day to jump on Instagram and watch LIVE!! what’s happening inside the Crespo Organic Kitchen in Blue Eye, Mo. Nissa, who also directs the organic mango program for El Grupo Crespo is a noted culinary expert and founder of Ger-Nis Culinary & Herb Center. She’s been lending, expanding and sharing her culinary herbal expertise for over 25 years now and has become a leader in mango recipe development. She’s a noted cooking instructor, food writer and recipe developer. In addition to handling all the organic sales for Crespo she (and herb Ger-Nis team) manages all of the marketing content, PR and branding for Crespo Organic and RCF. Almost off of the recipes and photography you see throughout our website, POP materials, social media and blogs is hers. She will be the first to admit she has a great culinary and marketing team- the elves that edit and tweak her creative ideas into perfection.
You will always find her traveling the globe in search of food and cultural knowledge and ideas, while working with small farmers in her produce consultancy business specializing in sustainable, organic, fair trade and local agriculture. She writes about fresh herbs on her blog MyHerbalRoots.com and educates consumers about organic mangoes UnderTheMangoTree.CrespoOrganic.com
Every Tuesday during Summer Mango Mania you will find her live on Crespo’s instagram and sometimes also on her own. She’s fun to watch and her recipes are easily recreated with success.
Date(s): Every Tuesday Between June 19th – July 31st
Time: 7:30 PM PM CST
Location: VIRTUAL! Watch on Instagram!
Details: @CrespoOrganic Instagram or @PicoyPero (Nissa’s Instagram)
Summer Mango Mania Education (The People)
Event Description: Crespo Organic is a Mexican Organic produce brand specializing in the production, distribution and marketing of organic mangoes. The brand is part of El Grupo Crespo, a Mexican family business that began around 1960 with local market chili peppers and which rapidly expanded into production and packing of fresh mangoes. Crespo Organic Mangoes/RCF Produce (El Grupo Crespo’s USA distribution and marketing company) are one of the largest Mexican- direct trade growers, shippers and marketers, as well as direct consumer product educators of organic mangoes in North America.
We grow, ship and pack mangoes all over Mexico. We market all over North America.
Our people are the roots of our brand. We want you to know us/them! Jump onto Instagram every Sunday during Summer Mango Mania and learn who they are. They are also our customers, retailers and shoppers, including the little Crespo niños out there!
Date(s): Every Sunday Between June 19th – July 31st
Time: 1:00 PM CST
Location: VIRTUAL! Watch on Instagram!
Details: @CrespoOrganic Instagram