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David (OG) & Goliath (CV)

April 17, 2024

Who will protect organic growth amidst economic, climate and social uncertainties?

In the realm of organic produce, the ongoing struggle to safeguard organic growth often mirrors the tale of David and Goliath. This season, amidst economic, climate, and social uncertainties, the appeal of cheaper conventional products has never been stronger for importers, distributors, and retailers alike. Price remains a significant driver for consumer purchases, intensifying the pressure in my career more than ever before. Whether you share my passion for organics or view organics merely as another item on the shelf, the importance of protecting organic market share cannot be overstated.

I’ve experienced the weight of this David & Goliath struggle throughout my journey in the organic industry. However, in recent times, the intensity of this struggle feels magnified. It’s disheartening to witness substantial strides and achievements in organics being overshadowed by the allure of cheaper conventional produce. This shift undermines the integrity of our food systems, particularly concerning organic consumers who demand higher standards. The belief that conventional mangoes reign supreme in profitability is outdated and misguided. This misconception not only contradicts our trajectory but also carries greater consequences beyond profits alone. It’s evident to me that those who gamble against organics are destined to lose.

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Culture, Featured, News, People

#CelebrateMexico #CelebrateMangoes

April 1, 2024

A Cinco de Mayo promotion that celebrates Mexico with mangoes

While Cinco de Mayo may not be a major holiday in Mexico, it has become a significant event in the USA, driving sales of Mexican produce items, including mangoes. We recognize the opportunity this presents for us.

Our #CelebrateMexico #CelebrateMangoes campaign not only excites and entices consumers with all things organic mango, but also educates on the beauty and culture of Mexico. It encourages a celebration of Mexican heritage, including its rich agricultural offerings. Through bold displays of Mexican organic fruits and vegetables, we aim to showcase the value of Mexico’s agricultural richness to consumers.

 

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Featured, News, People

Ataulfo Marketing 101

January 24, 2024

 

Shortcutting the promotion of Mexico’s yellow slipper

This is an industry geared post.

Despite the challenges in the early Mexican season, Ataulfo mangoes are poised to bring us our  much-needed #MangoJoy.

As our  Crespo Organic Ataulfo mangoes are about to make their debut,  now is the opportune moment to evaluate your current organic Ataulfo program or consider implementing one. With our expertise, top-quality products, and dedicated support, the Crespo Ataulfo program stands strong even amid the chaotic Peruvian circumstances……..carpe diem.

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Featured, News, People

Harvesting Food Trends

January 15, 2024

 

A mango-centric exploration of the year’s most anticipated influences

Food trends are often a bit waggish, but the current buzzing trends seem poised for positive impact and that excites me. I think the timing is ripe for all of us in mangoes and produce to take a thoughtful look and see how we can harness them to benefit farmers, farming communities, consumers, and everyone’s bottom lines.

I explore 2024’s most anticipated food trends through mango-colored glasses, drawing insights from writers, researchers, mango enthusiasts, shoppers, marketers, culinary professionals, and mango experts. I aim to uncover the meaning within these trends, demonstrating how produce and mangoes align with them at retail level and across the entire chain. My goal is to help our industry foster deeper significance in our practices, embracing the interconnectedness between the business, the eating and the human elements and, above all, spread more #MangoJoy in 2024.

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Culture, Featured, News, People

Cultivating #MangoJoy for Profit

September 19, 2023

The ROI of Crespo’s Summer Mango Mania promotion

 I know I live in a world that doesn’t register ROI in happiness, let alone recognize the monetary value of #MangoJoy.  I am, however, acutely aware that #MangoJoy has value and that when we work together to cultivate it, building comprehensive mango programs that encircle it,  everyone (including farmers and farming communities) reap more substantial and sustainable profits, a rather difficult thing to achieve within any organic produce commodity; regardless of if you are a retailer, wholesaler or a grower/packer/shipper like El Grupo Crespo. Our summer mango promotion was designed to do just that.  And yes, I’ve got empirical data, retailer, wholesaler and processor testimonials along with loads of intuitive data to prove that our Summer Mango Mania promotion works, delivering profits to retailers, excitement to shoppers and sustainability for our growing program.

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Culture, Featured, Kitchen, News, People

#CelebrateMexico #CelebrateMangoes

April 5, 2023

The Cinco de Mayo show goes on, despite supply complexities

A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes.

As I previously reported, Easter is the threshold for volume turnaround. For the most part, that is still the case. The main problem is that the Easter packhouse closings intersect with the lowest volume weeks of fruit. This means the low volume weeks we have experienced are bashing up against less fruit and orchard/packhouse shutdowns for a few days. This means next week (the week after Easter) will be the most difficult week for fruit volume fulfillments industry wide.

Oaxaca and Chiapas are a 3-5 day drive to Nogales & McAllen, and fruit has to be picked, packed, and shipped before anyone can get their hands on it. The math is simple and with an already empty(ish) pipeline and unprecedented demand, we anticipate that it will take a few weeks to fill up. This puts us directly into the Cinco De Mayo push, which means we do not expect a “flush” of product until after Cinco De Mayo. But I say that with caution as the timing puts is directly in the beginning of the transition from the southern regions into the Northern ones with the onset of Nayarit Ataulfos. Continue Reading…

Culture, Featured, Kitchen, News, People

My Equipo’s Recipe for Success

March 22, 2023

 

Those that feast together grow together

Someone recently claimed that recipes have no place in buyer-focused produce marketing. That someone doesn’t know my history with buyers or recipes nor does that person connect the dots between farms and tables, like I do. That someone has probably never witnessed the excitement over the vibrant consumer mango recipes and educational cards boldy worn by the displays of #MuchosMangoes during Crespo Organic Summer Mango Mania, put there by people like Four Seasons Produce’s merchandiser extraordinaire Brian Dey. That someone has likely never tasted the tantalizing Crespo Organic Sinaloa Sauce recipe, the one that I created to pay homage to the Crespo family’s home state of Sinaloa and the habanero and mango connection. No doubt  that someone completely underestimates the power of a good recipe and of food in general.

Food is a connector. When we share food, we get deeper insights into one another. Food builds friendships and mends conflicts. It’s a life necessity and one of the few sensory experiences that we get to share with all other human beings on the planet. Food may just be the most powerful connector there is. It is nourishing and, to partake in it together, nourishes the group. As we bring food into our bodies with others, we become the same. That feeling of sameness relaxes us and creates more openness. Trust, cooperation and growth are born out of openness. A mango recipe shared, seen, cooked, shared again (with consumers) binds us all. I know the power of food and a good recipe.

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Featured, People

“Our Stories”

March 8, 2023

El Grupo Crespo/RCF’s Unstoppable Women

I shared my thoughts on this International Women’s Day in another post: Where Is the Spine of International Women’s “Day”? Building Bridges: Diversity & Inclusion.

 In that post I call on my fellow industry peers to welcome more diversity and inclusion on their teams, to their marketing streams, and beyond. Women and other underrepresented groups come with differing perspectives, education, skill sets, expertise, and training that should be celebrated. If we are willing to openly and honestly assess where we are at today, we can take the steps necessary to create a fairer world.

I asked those with a vehicle for sharing information in our industry to welcome more diverse voices, role models, and unstoppable leaders. Diversify who you interview, feature, and talk about. Cover topics of diverse value. Increase awareness. If we market underrepresented voices in our industry, we can help accelerate equity. But we have to support them directly, too!

Below is my contribution to the effort, celebrating a few of El Grupo Crespo/RCF’s Unstoppable Women’s voices!

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Featured, News, People

It Takes a Village

January 15, 2023

Proper Ataulfo handling practices increase sales and consumer satisfaction

El Grupo Crespo grows exceptional Ataulfo mangoes. They grow the Ataulfos in ideal microclimates that yield their signature flavor – sweet, sugar-caramel with a tinge of spice. If you ask me, it can only be created in Mexico.

The Ataulfo mango, a Mexican cultivar, is puro Mexico, as the saying goes. Just like Indian mangoes and Thai mangoes taste and look a little different when grown in Mexico, the Ataulfo mango is the same grown elsewhere. The Mexican season is THE season for this special mango. Many consumers know this and more are learning. We want to fuel that momentum, educating on best handling practices, and gaining more lovers of Mexico’s Ataulfo.

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Featured, Kitchen, People

Instagram Reels Sundays #CrespoPeople

June 14, 2022

Summer Mango Mania Education (The People)

Event Description: Crespo Organic is a Mexican Organic produce brand specializing in the production, distribution and marketing of organic mangoes.  The brand is part of El Grupo Crespo, a Mexican family business that began around 1960 with local market chili peppers and which rapidly expanded into production and packing of fresh mangoes.  Crespo Organic Mangoes/RCF Produce (El Grupo Crespo’s USA distribution and marketing company) are one of the largest  Mexican- direct trade growers, shippers and marketers, as well as direct consumer product educators of organic mangoes in North America.

We grow, ship and pack mangoes all over Mexico. We market all over North America.

Our people are the roots of our brand. We want you to know us/them! Jump onto Instagram every Sunday during Summer Mango Mania and learn who they are. They are also our customers, retailers and shoppers, including the little Crespo niños out there!

Date(s): Every Sunday Between June 19th – July 31st
Time: 1:00 PM CST
Location: VIRTUAL! Watch on Instagram!

Details: @CrespoOrganic Instagram

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