Shortcutting the promotion of Mexico’s yellow slipper
This is an industry geared post.
Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently giving ~ Ataulfo mangoes! It’s a great time to either examine and improve your existing organic Ataulfo program or think about implementing one. We have time, quality product and the support you need.
The Crespo Ataulfo program is robust; carpe diem.
The buttery smooth Ataulfo flesh makes them extremely versatile for cooking and eating and they are easy to please consumers price wise with sizing at 12/14/16/18. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the middle to end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers. And especially now as the Tommy’s are scarce and California’s stone fruit late do to the crazy rains. Retailers looking for something promote worthy need to look no further than the Crespo Organic Ataulfo mango!
We have everything that you need for success including price. They go on sale starting next week through Cinco De Mayo
Download our Interactive Cinco De Mayo #CelebrateMexico #Celebrate Mangoes guide.
The Cinco de Mayo show goes on, despite supply complexities
A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes.
As I previously reported, Easter is the threshold for volume turnaround. For the most part, that is still the case. The main problem is that the Easter packhouse closings intersect with the lowest volume weeks of fruit. This means the low volume weeks we have experienced are bashing up against less fruit and orchard/packhouse shutdowns for a few days. This means next week (the week after Easter) will be the most difficult week for fruit volume fulfillments industry wide.
Oaxaca and Chiapas are a 3-5 day drive to Nogales & McAllen, and fruit has to be picked, packed, and shipped before anyone can get their hands on it. The math is simple and with an already empty(ish) pipeline and unprecedented demand, we anticipate that it will take a few weeks to fill up. This puts us directly into the Cinco De Mayo push, which means we do not expect a “flush” of product until after Cinco De Mayo. But I say that with caution as the timing puts is directly in the beginning of the transition from the southern regions into the Northern ones with the onset of Nayarit Ataulfos. Continue Reading…
Round fruit inflexible for as lower yields and high demand wreak havoc
When I was a little girl in southern California I used to race my bother on this little honda 50 on my pony Cricket. We would race down this long ass trail next to a creek with all kinds of bends and bumps and even oak branches in our way slapping our faces. Cricket was a fast little pony but in the beginning I used to lose all the time until I learned that I had to hold Cricket’s reins back a little bit on some of the worst turns and bends and bumpy areas; after I learned that move we beat my brother Axel’s ass every time!
These next two weeks are like the bendy turns that Cricket and I learned to race through.
Organic round mango fruit volume will be incredibly inflexible the next 2 weeks followed by a big loosening. This is a tough position, but one that we will transcend and soon forget once normal #MuchosMangoes quantities resume before your tulips bloom.
Those that feast together grow together
Someone recently claimed that recipes have no place in buyer-focused produce marketing. That someone doesn’t know my history with buyers or recipes nor does that person connect the dots between farms and tables, like I do. That someone has probably never witnessed the excitement over the vibrant consumer mango recipes and educational cards boldy worn by the displays of #MuchosMangoes during Crespo Organic Summer Mango Mania, put there by people like Four Seasons Produce’s merchandiser extraordinaire Brian Dey. That someone has likely never tasted the tantalizing Crespo Organic Sinaloa Sauce recipe, the one that I created to pay homage to the Crespo family’s home state of Sinaloa and the habanero and mango connection. No doubt that someone completely underestimates the power of a good recipe and of food in general.
Food is a connector. When we share food, we get deeper insights into one another. Food builds friendships and mends conflicts. It’s a life necessity and one of the few sensory experiences that we get to share with all other human beings on the planet. Food may just be the most powerful connector there is. It is nourishing and, to partake in it together, nourishes the group. As we bring food into our bodies with others, we become the same. That feeling of sameness relaxes us and creates more openness. Trust, cooperation and growth are born out of openness. A mango recipe shared, seen, cooked, shared again (with consumers) binds us all. I know the power of food and a good recipe.
The 2023 promotional calendar is out, utilize it!
Bits and pieces or the whole package… the Crespo Organic (full season) Mango Program has everything needed, and it’s not just #MuchosMangoes! The season long program will help build and shape strong, lasting and EXCITING mango programs that educate, engage and entice shoppers for the full duration of the LONG MEXICAN season. This reputable and reliable brand, the only direct trade organic mango program around, form orchard to table, is the real thing! Mango lovers flock to the program and the ongoing promotions!
The lack of small fruit is real and size Up-ortunities are too!
There is a significant and serious lack of small fruit coming out of mango orchards in the south (Chiapas & Oaxaca) right now. As a result, there is a lot of confusion and panic in the market. This is mostly because pricing remains higher than average and bigger fruit and higher prices mean more expensive pieces of fruit.
We’ve received new intel, including photos and video from our Crespo boots on the ground or in this case Roberto Crespo. His information has been coming in the last several weeks as we’ve been trying to better access the small fruit situation. It’s been coordinated and agreed upon by all Crespo’s as well as several other large and medium sized conventional and organic producers in the south. It all true, the small fruit shortage!
Building bridges: diversity & inclusion
It’s a weird day, this International Woman’s Day thing. It feels important but like we’ve made a very serious topic frivolous by placing it in a “day category”, next to International Ice Cream Day and International Siblings Day. My gut feeling is that this rather uncomfortable topic is placed here between ice cream and siblings because we don’t know what else to do with it. We still don’t know quite how to address real life disparity.
Most search engine results will point browsers to one particular website: InternationalWomensDay.com. As far as I can tell, the site’s origins are untraceable entities except for the fact that John Deer seems to be a sponsor (which feels peculiar and suspicious to me, I won’t lie).
The theme on this site is #EmbraceEquity. Despite this year’s incredibly cheesy (and if you ask me a little too soft for the subject matter) self-hug photographic rendition of the theme, the site manages to capture the most important aspects of equality: diversity and inclusion… “to get the world talking about why equal opportunities aren’t enough.” Citing that: “People start from different places, so true inclusion and belonging require equitable action.”
Uncovering the facts about Ataulfo mango Latex staining & sap injury
This article was originally posted on Under the Mango Tree in February of 2017 and has been updated here.
Over the years, I really thought I understood the major problems affecting the “king of fruits,” specifically the varietals and those from the countries I worked with. Since I have traveled to orchards on multiple continents to examine the fruit and its “afflictions du jour,” I thought I had the facts straight on mango quality. Alas, since I met the Crespo family, I have come to discover that I had barely scratched the surface when it came to mango quality issues.
Like most everyone in the industry, I had to sift through a lot of misinformation about the quality of mangoes, but I tend to ask a lot of questions. And because I am me, I share the information I find. Under The Mango Tree’s goal has always been to get more accurate mango information to buyers, industry folks, and consumers. As we all struggle to compete in the complex agriculture world, this blog has been my attempt at being part of the solution. Talking about commodity imperfections is an important part of that process and an important part of commodity education.
Today I want to talk and share about the dark marks we see on many of the Ataulfo mangoes from time to time and most often from the ones that hail from the southern regions: Chiapas and Oaxaca. The good news in this particular affliction/imperfection is, that the mangoes ripen through the aesthetic imperfections, that tend to be more predominant when at the greener stage (when most of you receive the product), rather nicely and turn golden yellow without many blemishes (when the consumers see it). Harvesting and packhouse behaviors make a difference and so does talking about it.
Proper Ataulfo handling practices increase sales and consumer satisfaction
El Grupo Crespo grows exceptional Ataulfo mangoes. They grow the Ataulfos in ideal microclimates that yield their signature flavor – sweet, sugar-caramel with a tinge of spice. If you ask me, it can only be created in Mexico.
The Ataulfo mango, a Mexican cultivar, is puro Mexico, as the saying goes. Just like Indian mangoes and Thai mangoes taste and look a little different when grown in Mexico, the Ataulfo mango is the same grown elsewhere. The Mexican season is THE season for this special mango. Many consumers know this and more are learning. We want to fuel that momentum, educating on best handling practices, and gaining more lovers of Mexico’s Ataulfo.
Plus, an additional NEW packhouse, Bola de Oro opens in Oaxaca
Back in 2019, just prior to the mango season, El Grupo Crespo opened Empaque Don Jorge II (EDJII) in Ocozocoautla de Espinosa, Chiapas, or – as the locals call it – Coita. It was the Crespo family’s second proprietary mango packhouse, plus several hundred supporting hectares of organic mango orchards. The expanded mango volumes and increased packing outputs allowed the family business to expand and grow. This season El Grupo starts their 2023 mango programs with even more volume, more capacity and more varietals. It’s exciting for me to witness their growth and see the family rewarded with recognition from the industry, retailers, wholesalers and processors.