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Little Ataulfos. Big Opportunity.

January 31, 2024

Offering consumers  a side of value along with their #MangoJoy

Our sweet organic Ataulfos are making their way across the USA and into stores. Their natural sugar caramel sweetness, complemented by subtle Mexican spice undertones, is soon to grace the hands of eager Ataulfo aficionados. The potential for sweet culinary creations becomes limitless: from vibrant salsas and fiery hot sauces (Crespo Sinaloa Sauce) to delightful breakfasts, luscious cakes, and decadent desserts. Most will simply eat them and experience the high dose of #MangoJoy that this particular varietal offers, savoring them more so this season onset with the backdrop of the mango-chaos.

We won’t deceive ourselves and overlook the significantly high market prices and their impact on both sales and consumer enthusiasm for mangoes. It’s evident that we are navigating uncharted territory in the realm of mango markets, a situation well-acknowledged by all.

Certainly, I think, we not only have good ideas but also the determination and mango expertise to navigate through the chaos, all with the goal of achieving sweet results for consumers, retailers and our own systems. In these times, it’s crucial for all of us to tap into our creativity, think more openly, and be willing to try new things.

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