The ROI of Crespo’s Summer Mango Mania promotion
I know I live in a world that doesn’t register ROI in happiness, let alone recognize the monetary value of #MangoJoy. I am, however, acutely aware that #MangoJoy has value and that when we work together to cultivate it, building comprehensive mango programs that encircle it, everyone (including farmers and farming communities) reap more substantial and sustainable profits, a rather difficult thing to achieve within any organic produce commodity; regardless of if you are a retailer, wholesaler or a grower/packer/shipper like El Grupo Crespo. Our summer mango promotion was designed to do just that. And yes, I’ve got empirical data, retailer, wholesaler and processor testimonials along with loads of intuitive data to prove that our Summer Mango Mania promotion works, delivering profits to retailers, excitement to shoppers and sustainability for our growing program.
Étouffée with mango tabasco & mango anise (sugar cube) sazeracs
“Mardi Gras” means fat Tuesday, I only learned that a few years back which makes me giggle a little bit! It always falls before Ash Wednesday which signals the beginning of Lent a predominantly Catholic “event” which happens during the lead up to Easter and typically consists of payer, repentance and some fasting. Fat Tuesday is the day during lent when people indulge in all that they obstain from during lent. The day is a feasting occasion, often filled with all kinds of debauchery, which you can read about in more detail on Refinery 29.
Here are a few mango-centric recipes I whipped up this past weekend to help you celebrate Fat Tuesday which will be even better if you add some #MangoJoy.
Find us boating around Table Rock Lake giving way #mangojoy and free mangoes
What better way to get to know our new home than to boat around giving out mangoes, Crespo mango tree t-shirts and more!
We moved the Crespo Organic Kitchen moved to Table Rock Lake in Blue Eye, MO last fall along with Nissa! It’s just completed a total kitchen remodel and is ready for making new recipes, videos and more. But we are still trying to get to know the area and the people so we figured why not boat around and see what the locals are doing and give them some of our #mangojoy in the form of free mangoes, mango popsicles, mangoes on a stick and some Crespo mango SWAG: T Shirts, hats and totes!
We will be checking in with Instagram all day, so log on and find our location, look for the big boat with the Summer Mango Mania #MuchosMangoes banner!
Date: Sunday, July 25th
Time: All Day
Location: Table Rock Lake, MO
Find our location on Instagram @CrespoOrganic