Ataulfo’s offer up a mega does of #MangoJoy amidst serious season complexities
The onset of the Mexican mango season is anticipated to bring significant complexity and is expected to persist as such for several months. First up, as always Mexico’s yellow slipper, the Ataulfo mango. A beloved consumer favorite and one of the fastest growing mango varietals in the US market.
As Ataulfo mangoes are picked and packed and transported up Mexico and across the border to retailers nationwide, they navigate through the challenges of a turbulent Peruvian season. Unfortunately, the Peruvian season, impacted severely by merciless El Niño weather during blooming stages, has not yielded any sufficient volume, leaving large empty pipelines throughout the global mango industry. Traditionally, the US market during this period is flooded with lower-priced Peruvian fruit, but the current scenario sees Peruvian growers struggling with volumes and unable to meet even a portion of the worldwide demand, leading to chaos with farmers searching for the highest bidder in markets across Europe, Asia, and the USA.
The challenging Peruvian situation in the US market puts immense pressure on the commencement of the Mexican season. Retailers find themselves not only attempting to bridge the gap but also facing total panic for the upcoming months when mangoes are typically the most promotable fruit. Contracts are in disarray, and a veil of silence shrouds the realities south of the border, contributing to unprecedented market confusion.