Indian mangoes, grown in Mexico & where Jorge the Mango Man has been….
It’s been a while since we have had fun with the Where is Jorge the Mango Man videos. Part of that is because the small team of us on the marketing side, the ones that make the videos, have been bogged down all season with other projects; new box designs, new marketing campaigns, new mango packaging, new products (retail dried mangoes- launching later this summer) and a bevy of other big behind the scene projects.
Another aspect of this hiatus from the Where is Jorge fun is that he’s mostly been buried in top-secret projects, many of which have been too early in the process to talk about. I recently got a sneak peek at many of those projects on my Boot on the Ground trip to Mexico. And am happy to report today, we can at least talk about one of those projects.
Today, we officially announce a new specialty varietal and one of the top-secret projects that’s been occupying Jorge for the last several seasons behind the scenes- varietal expansion.
A deep passion for all things new, including the new growing challenges, and a desire to expand the family’s expertise is a deep passion of Jorge’s much like his father Roberto. The family generally tends to be forward thinking as he was, as Jose Angel said recently, “every step we take is following in his steps.”
Jorge’s mission aligns with the original mission laid down by his father Roberto, which is not only to simply increase production and consumption of organic Mexican mangoes, but to do so in a manner that creates long term viable, profitable and sustainable agricultural models for the growing communities in Mexico. Roberto, like his children, understand that means advancing, in systems as well as offerings. No one knows just how much things change more than farmers. And the family is always thinking of how to improve and grow as consumers needs and the market and world changes.
For El Grupo Crespo, the mango experts, there is no choice but to always be evolving and growing. New varietals are a part of that evolvement.
Introducing this seasons new varietal, the Malika mango.
Available now, but for just a few weeks at harvest level. These are small, newly producing orchards, volumes are small and the season is short with most orchards in one area. Jorge plans expanded production as we on the sales side, build sales volumes.
This is a very special mango. Indian varietals are impossible to get organically as all mangoes imported from India are irradiated, per USDA APHIS as the Phytosanitary treatment mandated.
They are fibreless and creamy and exceptionally sweet.
They are available by pre-order, loading a few times a week in both our Nogales and McAllen warehouses. Don’t forget about our Thai Sweet Green Mangoes either, those too are available now and for only a few more weeks!
History: Indian varietal that hails from the hybridization of Indian mango varietals Neelum and Dasheri
Shape: A flat oblong shape
Color & Hues: Skin starts green and turns bright yellow with light pink undertones and some green blush tones when ripe. The flesh is a vibrant deep burnt orange color.
Texture: Silky and creamy, totally fibreless. Very juicy.
Flavor and Aroma: Super aromatic and incredibly sweet. Intense melon, floral and citrus aromas. Sweet honey and citrus flavors, perfumy.
Ideal Ripeness/Ripening Cues: They can be eaten at various stages of the ripening process, they are sour when very green and sweet when yellow. They tend to be heavier on the citrus notes and flavors during green and firm stages and have more melon notes and flavors during the semi ripe and ripe stages.
Size: They tend to be very large, but have a wide range 6-14cnt
*We are getting this in the Crespo Organic Kitchen this week and we will begin experimenting with this new mango varietal and soon be able to provide more education on choosing, storing and using! This is very exciting stuff!