A promotion that celebrates Mexico with mangoes
Cinco de Mayo is barely a holiday in Mexico, but we are acutely aware that it’s become a big event across the USA. An event that generates a significant amount of sales for Mexican produce items. Mangoes, like avocadoes are one of the items most coveted for the few days that encircle this Americanized holiday. The date feels like an opportunity for us.
Our #CelebrateMexico #CelebrateMangoes campaign not only excites, engages and entices consumers on all things organic mango, but it educates on the beauty and culture of Mexico and encourages a celebration of all things Mexican, including its rich agricultural offerings.
We continue to place high value on the education sector of our business, knowing that our position in the industry is one we want to use wisely for communities on both sides of the border. Educating on all things mango, as well as the Mexican communities and culture that surround our orchards and packhouses. We are confident that our full spectrum mango expertise builds long term profitable organic mango programs for our customers while delivering fairly priced fruit and mango knowledge to the plethora of existing and emerging mango lovers.
We start here today, on April 1st, launching the details and support mechanisms for our month-long campaign that will end with our retailers displaying big, bountiful displays of multiple varietals of Crespo Organic Mangoes, decorated with beautiful and educational signage, cross merchandised with all our beloved agricultural families who produce a significant amount of America’s food south of the border.
We encourage all of our customers, consumers as well as our industry (mango and produce) to read about the real history of Cinco de Mayo, and share as to further educate on how this sales frenzy came to be. We hope to inspire all to do more to #CelebrateMexico and all its beauty.
The below document gives the full details of the promotion and all of its supporting mechanisms. Your sales representative will send the Cinco De Mayo#CelebrateMangoes Interactive PDF– so that all supporting links can be accessed with ease., as well as our helpful Cinco De Mayo Mango Merchandising PDF
Under the Mango Tree has a great in-depth interview with Four Seasons, Senior Merchandiser & Natural Stores Coordinator, Brian Dey where he provides his take on all things Cinco De Mayo, including cross merchandising, free standing and secondary displays, Mexican product displays and of course the importance of visuals both in-store and virtual. He will also talk about his experience working with the Crespo Organic Mango brand in relation to building mango programs.