Insight and inspiration from Brian Dey, Senior Merchandiser & Natural Stores Coordinator for Four Seasons Produce, Inc.
“Mangoes are Fun” Brian Dey stating the truth.
We currently inhabit a digital age, where the constant barrage of messaging can feel overwhelming, jarring and a bit manipulative. We crave instant gratification. Easy outlets for this include food and shopping. We desire the lowest price possible. When we get a deal, we tell ourselves that we are smart shoppers. We feel fulfilled by dabbling in novel and varied shopping experiences.
As we get comfortable subscribing to meal delivery kits and ingesting our daily dose of produce by way of morning juice, produce merchandising seems like an archaic concept. All the while, more and more research shows that, regardless of all the virtual and rapid reward delivery trends, consumers continue to seek real life, in-the-flesh experiences, like choosing fruits and vegetables by hand. The old world way of showcasing fruits and vegetables in abundant, vibrant displays, is still one of the most successful sales tools in produce. Attracting customers to your product at the store level takes skill, passion, and creativity, and, of course, a clear understanding of your customers.