“It’s going to catch on like wildfire…”
Sometime in the 1940s the Moscow Mule was invented. The exact moment of conception depends on who you ask. I like to believe the story that involves John Gilbert Martin of the Heublein Group—of A1 Sauce and canned mixed cocktail fame, and who acquired the rights of Smirnoff Vodka (from the Smirnov family who fled Russia). The vodka was notoriously crappy, which translated into a great acquisition price. The part that followed, aka trying to get Americans to drink it, was no small task. Even though Smirnoff was created in Connecticut, Hollywood became the birthplace of the mule.