Mature southern fruit + late Nayarit entrance = complex changeover
By definition the word foreground insinuates a seemingly larger position of prominence. I choose to use that word here as it’s important that we all understand the complexities that are looming in the mango world, as Mexico prepares to transition from the southern producing regions to the northern ones.
By no means it is a dire situation facing us, at least not for us, but it is one that will require us to work together in cooperation in order to keep things smooth for increasing sales and consumer satisfaction; consumers, who this time of year begin to consume more and more mangoes, as we need them to.
The northern regions of Nayarit and southern Sinaloa start back-to-back. They are rather large and long producing regions with extraordinary outputs in quantity. That wall of mangoes that ensues when these regions begin general production lasts around 3-4 months (and often longer) and coincides with peak consumer consumption or what we know as SUMMERTIME.
They key to moving through the upcoming transitional complexities and lack with enough finesse so that we can keep consumers happy, register pricing moving downward and mangoes flowing in and out quickly; so that we are ready for the even bigger displays, and even lower prices that move them rapidly into the hands and mouths of mango eaters, is as usual the sharing of real and accurate information from the ground in Mexico.
Oaxaca, Chiapas, and Nayarit line up for consistency in supply
By nature, transitions can be tricky. Shifting from the southern regions to the northern regions is typically unpredictable and complex. This year, it is proving to be exactly that.
The southern regions have produced a good amount of fruit, mostly on the smaller side and mostly because people like us (Crespo) have strategically increased our orchards there, in order to gain greater volume earlier, capture a bigger percentage of market share immediately, and jumpstart consumer demand sooner. There have been complexities as usual but we maneuver through them fairly well, mostly because of the direct-trade relationships we have with our customers, and the communication and exchange of information on the challenges and opportunities in advance allowing us to together, strategize, knowing each customer and region has different needs.
Everybody’s favorite mango varietal- the Ataulfo, up first
Mexican mango season always opens with small volumes, and this season’s start promises much of the same. Cooperating weather has given way to an “on-time” start with the expected minimal volumes of organic Ataulfos. Growers expect fruit to arrive on US soil around the first ten days of February.
The season generally begins in late January and runs through mid-September. The southern regions of Oaxaca and Chiapas are always first to begin. From there, the season moves north approximately every three to four months as warmer weather travels up Mexico, through Michoacán, Nayarit, and Sinaloa. Several regions eventually overlap, creating many peaks in production. Continue Reading…
Mexican organic mango season prepares for great peak. We will all be dripping in sweet mango mania.
I do a fair amount of writing work in addition to all my other doings…. This article was originally written for and published (in edited form) by Organic Produce Network, to see the edited version on OPN’s weekly newsletter- click here.
Consumers are having an excellent Mexican organic mango season, larger than normal displays of great looking and tasting fruit are bountiful and prices have been incredibly appetizing. This mango mania is expected to continue as the season has completed the transition into the most voluminous northern producing regions of Nayarit and Sinaloa. Reports of orchards of abundance mangoes will surely bring ample promotions over the hot summer months when consumer cravings are most copious.
Sleuthing through the noise north and south of the border
The truth is not always easy to find. It’s much like self-awareness. You have to have a great deal of will to find it. The current mango market is a strange one that has a lot of folks asking questions about what’s currently happening and what’s next.
In addition to produce being fickle in general, global warming has made forecasting difficult and unpredictable. Making matters worse, the industry is getting ultra-competitive with skinnier profit margins and higher operating costs. Mangoes -all the while- are a booming business. American consumers increasingly clamor for this sweet fruit, and there is little demand slowdown in sight. To-the-minute information is almost impossible to get right and those able to provide it often feel like they’re yielding what little power they have left by sharing it.
Under The Mango Tree is a sweet spot, where I, a long time mango industry crackerjack, share everything I know. A place to find mango centric, agricultural, food and culture knowledge and a few juicy industry secrets and lies.