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direct trade

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The Fruits of Crespo’s Labor

January 21, 2019

Mutually beneficial results from a direct trade model

In 2015 El Grupo Crespo and I, together, took a big risk and eliminated the middle man; we laid the groundwork to sell Crespo Organic Mangoes using a direct trade approach. This began with revamping the (original) Crespo family mango brand.  We notified the bevy of wholesale and retail  customers who had been buying our mangoes from well-known intermediaries – explaining how this would benefit them in the short- and long run – and asked them to please support us. Three years into this adventure, it has proven to be a fruitful approach for our customers, consumers and the long-term viability of our farm and business.

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