Climate-induced unpredictability & heightened demand creates chaos in mangoland
The show must go on. Our annual summer promotion, Crespo Organic Summer Mango Mania #MuchosMangoes starts today despite ultra-chaotic, confused markets particularly on the conventional side, which creates significate pressures on the organic side of things. Despite considerably delays with the Nayarit fruit starting, our show goes on and we expect our peak volumes and the mango mania to coincide with the month of July, kind of as planned.
Our Direct Trade mango program gets you out of the cold!
This mango season has been an odd one so far, no doubt about it. Not only did it start much earlier than average but volume output jumped up considerably faster than usual. Peru and Mexico are overlapping longer this season and in high volumes. It also looks like we are in for a longer and colder winter, which complicates presenting consumers with the amazing quality hailing from the Mexican orchards these days. All of these things make for a complex start of the season, which means we all need to be good partners for optimal success. That’s where we shine!
The Crespo Organic Direct Trade Program is exactly the kind of program needed for this partnership success; regardless if you are a retailer, wholesaler, distributor, home delivery agent or processor. We are practicing what we preach currently and working diligently with our customers to achieve fair and stable pricing for all, while delivering the high quality mangoes Mexico is producing and consumers crave.
Mutually beneficial results from a direct trade model
In 2015 El Grupo Crespo and I, together, took a big risk and eliminated the middle man; we laid the groundwork to sell Crespo Organic Mangoes using a direct trade approach. This began with revamping the (original) Crespo family mango brand. We notified the bevy of wholesale and retail customers who had been buying our mangoes from well-known intermediaries – explaining how this would benefit them in the short- and long run – and asked them to please support us. Three years into this adventure, it has proven to be a fruitful approach for our customers, consumers and the long-term viability of our farm and business.