Mutually beneficial results from a direct trade model
In 2015 El Grupo Crespo and I, together, took a big risk and eliminated the middle man; we laid the groundwork to sell Crespo Organic Mangoes using a direct trade approach. This began with revamping the (original) Crespo family mango brand. We notified the bevy of wholesale and retail customers who had been buying our mangoes from well-known intermediaries – explaining how this would benefit them in the short- and long run – and asked them to please support us. Three years into this adventure, it has proven to be a fruitful approach for our customers, consumers and the long-term viability of our farm and business.