Shortcutting the promotion of Mexico’s yellow slipper
This is an industry geared post.
Even though the rain is currently falling and the snow dropping, spring is definitely coming. It always does and when it does mango sales increase. The way we crave comfort food in the winter is exactly the way we crave healthy and vibrant foods in the spring. Mangoes are both healthy and vibrant and Ataulfos are the most vibrant and healthy mangoes we have access to in our organic marketplace. The buttery smooth Ataulfo flesh makes them extremely versatile for cooking and they are easy to please consumers price wise with sizing at 14/16/18 vs 8/9/10. The Crespo Organic Ataulfo program is robust. Not only do we take sizing and quality seriously but we have invested in the consistency of volume necessary to build sales and ongoing national programs. The Crespo Organic seasons starts in late January and moves through the end of August, so its also long one- worthy of some attention, especially as Ataulfos take off as the fastest growing organic varietal among consumers.
Mexico revs up mango engines with Ataulfos to start the season
Most packing sheds are currently opened, opening or will be opening in the next few weeks in the southern states of Oaxaca and Chiapas.
Ataulfos are on track to start first – some growers have started picking and others will start picking next week and, in the weeks, to follow. Ideally growers should be particular in the pack out as its been reported by several growers – we included- that because of heavy rains during December when fruit formation was taking place, much of the onset fruit may not be of the highest quality (on the outside). Some growers, like us, are opting to have more patience as the fruit behind the onset fruit is showing much better quality. Being particular in terms of pack out vs, the pack everything methodology that often occurs with the opening of the season, has proven to be more successful for our rather large Ataulfo program that lasts through August, typically.
…and neither does the Ataulfo Mango
I can’t tell you how many times I have been called Lisa, Melissa, Alissa, and, even, Carissa when various adults have had to read my name, Nissa, aloud. The very existence of the name Nissa (pronounced Niss like kiss with the soft “a” pronounced like uh = Niss–uh) baffles most Americans. Most people pronounce it like Lisa, fearing the mallet of mispronunciation, but I never mind when people mess up my name. In fact, half the world calls me Nee-sa because it’s easier for many of the world’s tongues. Many cultures struggle with the pronunciation of the sharp “i”. What I do mind is when, in order to avoid saying it wrong, they refuse to try. I imagine it’s all fear-based—fear of sounding stupid, fear of making a mistake. Whatever the case may be, it’s time for all of us to get to know each other’s names along with the accents and cultures they come from. To sound silly is a worthwhile sacrifice to make when learning new words—to try is to connect in all of our humanness. As Americans, we need rise to the challenge and embrace diversity in all its forms. To embrace, and celebrate, diversity is to be on the right side of history. We can start as simply as confronting our fear of mispronunciation, getting to know names we deem too ethnic and too unusual.
Saucy & Sweet
Mangoes are one of the biggest agricultural products from Sinaloa, Mexico. In the U.S., mango consumption peaks in the summertime, which coincides with the peak production of mangoes in the Sinaloa region. America’s massive mango demand makes them one of the most important products in Mexico. Empaque Don Jorge, the packinghouse for El Grupo Crespo and home of Crespo Organic Mangoes, is located in Rosario, also an important habanero production zone. Habaneros were one of the first crops and exports for El Grupo Crespo, originally a chili pepper business started in 1960 for the local market.
Chilies are one of Mexico’s heritage crops and habaneros are the chili of choice in Sinaloa. Brought over for agricultural production from the Yucatan area, habaneros were discovered to grow very well in and around Rosario, producing a good amount of heat (but not as much as in other production zones ), registering between 200,000-300,000 on the Scoville scale, on average and having a specific almost tropical taste. The great yields, coupled with the exquisite flavor profile that resulted from the area, led way to Rosario’s booming habanero industry.