Summer Mango Mania Education (The People)
Event Description: Crespo Organic is a Mexican Organic produce brand specializing in the production, distribution and marketing of organic mangoes. The brand is part of El Grupo Crespo, a Mexican family business that began around 1960 with local market chili peppers and which rapidly expanded into production and packing of fresh mangoes. Crespo Organic Mangoes/RCF Produce (El Grupo Crespo’s USA distribution and marketing company) are one of the largest Mexican- direct trade growers, shippers and marketers, as well as direct consumer product educators of organic mangoes in North America.
We grow, ship and pack mangoes all over Mexico. We market all over North America.
Our people are the roots of our brand. We want you to know us/them! Jump onto Instagram every Sunday during Summer Mango Mania and learn who they are. They are also our customers, retailers and shoppers, including the little Crespo niños out there!
Date(s): Every Sunday Between June 19th – July 31st
Time: 1:00 PM CST
Location: VIRTUAL! Watch on Instagram!
Details: @CrespoOrganic Instagram
Boasting the most efficient and modern mango pack house around
Disclaimer: This is a boastful and prideful post about a packing house that I truly believe in. I’m one of a few globally well-traveled industry folks with an extremely diverse make up of commodities, markets, cultures and systems. I have seen a lot of packing houses and “sheds” in my travels and none like this one. Boasting this facility and the Crespo’s is the natural outcome of my true beliefs.
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We don’t talk enough about the quality of packing houses in our business and yet this is the one place that can make or break a program, the place that usually solves and/or causes most problems in terms of product quality, food safety and compliances. Most fruits and vegetables are harvested and then brought to a packing house or shed where they are then packed into various bulk or retail packaging. These large and small sorting/packing hubs serve as the distribution outlet for the farm and/or the farmers. These facilities can be modern, elaborate, high tech, clean and simple, dirty and even bare bones covered (shaded) tables where things like fresh herbs are packed right out of the field.
Confident, courageous women #BreaktheBias
I have some OPINIONS about today, if you have interest- these are my opinions, keep that in mind!
International Women’s Day comes up every year and, like those other weird 24-hour holidays like Father’s Day or Mother’s Day whose concepts seem like they should stretch beyond a mere 24-hour day, it barely makes a mark on my world of produce. It hits the social media circuit and then runs off, much like the many promotions and recognition qualified women deserve yet don’t receive.
The day is said to honor women globally, “celebrating the social, economic, cultural and political achievements of women. Marking a call to action for accelerating gender parity.” (I highly recommend clicking HERE and reading the definition of parity.) It seems like a particularly awesome concept that one would think our industry would jump on more. Yet, my inbox with the token produce newsletters was void of anything women-centric, let alone a recognition of today, March 8th, International Women’s Day (with the exception of the Fresh Fruit Portal – kudos!).
A pause for appreciation for those that feed us, organically
I learned about gratitude as a little girl. It was not taught to me in school or by my parents or by my country. It was taught to me by Nicaraguans. Poor Nicaraguans to be specific, who had nothing much of physical, monetary, or economic value in their possessions. At the time, mid to later 1980’s these average Nicaraguans were struggling to find food and basic necessities amidst embargoes, wars, political power struggles, corruption, CIA involvement, cocaine trafficking and more. My family, my father and four brothers just happened to be living alongside them, in similar circumstances, the struggling to find necessities part. I paid attention then, as I do now and noticed early on that despite having, what I considered, from my viewpoint as a young girl coming from a poor family in Los Angeles, nothing- they were happy. They were generous and above all they had gratitude. It took me a while to understand this formula, but eventually it’s one that is now etched in my bones and part of my blood. A way of being that I couldn’t stop being attracted to. The attraction, to living around those with immense gratitude is what lead me to farmers, small organic farmers to be exact.
Indian mangoes, grown in Mexico & where Jorge the Mango Man has been….
It’s been a while since we have had fun with the Where is Jorge the Mango Man videos. Part of that is because the small team of us on the marketing side, the ones that make the videos, have been bogged down all season with other projects; new box designs, new marketing campaigns, new mango packaging, new products (retail dried mangoes- launching later this summer) and a bevy of other big behind the scene projects.
Another aspect of this hiatus from the Where is Jorge fun is that he’s mostly been buried in top-secret projects, many of which have been too early in the process to talk about. I recently got a sneak peek at many of those projects on my Boot on the Ground trip to Mexico. And am happy to report today, we can at least talk about one of those projects.
Under the Crespo mango trees, I find efficiency, ingenuity, mango joy and #muchosmangoes
The “Propaganda Lady” is what they called me last week at Empaque Don Jorge, as I walked around with my mask and hairnet snapping photos and filming staged and impromptu videos. I’ve learned to see the big smiles in the eyes of so many masked strangers. The extreme warmth of the packing house was more than the intense Sinaloa summer heat. It was, as I say in much of my “propaganda,” #PuroMexico #PuroAlegria! A warmth like no other. I loved every moment of my time there.
Propaganda is Spanish for marketing, and it makes me giggle, and reminds me of the simplicity and clarity that most other languages employ. English on the other hand seems sneakier, using multiple words to describe the same thing, but choosing one or the other depending on what is to be propagandized. In Spanish, propaganda simply suggests that whatever the messaging is, it often has another purpose – in this case, to educate customers about our mango production process and about mangoes generally
An Interview with Brian Dey
Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc.
While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican culture, people and food. As our Cinco de Mayo campaign #CelebrateMexico #CelebrateMangoes nears its peak celebratory days, we thought we’d ask one of our industry’s best produce merchandisers, Brian Dey, for thoughts and advice for this retail extravaganza.
Dey is the Senior Merchandiser and Natural Stores Coordinator for Four Seasons Produce in Ephrata, PA. He has been involved on the retail level of produce for over 33 years and has been with Four Seasons for over 22 years. He has logged substantial hours in almost every position in the produce department—from produce clerk to produce manager. With Four Seasons, he has worked a variety of merchandising positions including Produce Coordinator and Produce Merchandiser. Now, as Senior Merchandiser, he credits his success to an “extreme passion for produce and achieving excellence in growing relations and building sales with a subnational focus on in-store training.” His experience at the store level, in multiple and diverse venues, provides him with the insight and relationship skills needed to create in-store success for the multiple products that Four Seasons Produce provides to its customers.
History & hysteria behind Cinco de Mayo
Let’s start with the most important part of the history behind Cinco de Mayo. Contrary to popular belief, it is not Mexican Independence Day. It’s a day that has becomea symbolic holiday for Americans celebrating what they imagine to be the spirit of Mexico and Mexicans. It’s also a day that has exacerbated stereotypes of Mexicans and Mexican culture for too long. It’s because of the later reason that we choose to #CelebrateMexico within our space in the mango industry to help educate where we can, hopefully clearing up some misconceptions along the way.
Cinco de Mayo is barely a holiday in Mexico. It’s mostly celebrated in Puebla, as that’s where the Mexican Army defeated the French in the Battle of Puebla in 1862. In 1961, Napoleon III tried to carve an empire out of Mexican territory, and a well-armed French fleet entered into Veracruz and drove the Mexican government north into retreat.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
Como muchos de ustedes saben, de repente sufrimos la pérdida de nuestro querido amigo, colega y principal agente de ventas, Alan Alvarez, el sábado 30 de enero de este año. El Grupo Crespo: RCF, Crespo Organic Mangos, Empaque Don Jorge y cientos de amigos de la industria del mango lamentamos junto a su esposa y sus tres hijos el fallecimiento de nuestro amado “Mango King”
Este Rey del Mango se construyó a la antigua, a través de trabajo duro y relaciones sólidas. Desde los inicios de su carrera, los clientes de Alan se dieron cuenta de su maravilloso talento para mover grandes volúmenes de la fruta. Clientes que comenzaron comprando sólo unos pocos palets terminaron comprando cargas en camiones, después de ser clientes de Alan. Eventualmente lo nombraron el Rey del Mango debido a su habilidad para sobresalir en el negocio. Fue un constructor de negocios porque construía relaciones profundas y afectuosas con las personas.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
As many of you know, we suddenly lost our dear friend, colleague and paramount sales agent, Alan Alvarez, on Saturday, January 30th, 2021. El Grupo Crespo: RCF Distributors, Crespo Organic Mangoes, Empaque Don Jorge and hundreds of mango industry friends now mourn the loss of our beloved Mango King alongside Alan’s wife and three children.
This Mango King was built the old-fashioned way, through really hard work and strong relationships. Early on in his career, Alan’s mango customers took notice of his marvelous talent for moving large volumes of fruit. Customers that had started out buying just a few pallets were eventually buying truckloads after being Alan’s customer. They eventually deemed him the Mango King due to his knack for excelling in the mango business. He was a builder of business because he was a builder of deep caring relationships with people.