A promotion that celebrates Mexico with mangoes
Cinco de Mayo is barely a holiday in Mexico, but we are acutely aware that it’s become a big event across the USA. An event that generates a significant amount of sales for Mexican produce items. Mangoes, like avocadoes are one of the items most coveted for the few days that encircle this Americanized holiday. The date feels like an opportunity for us.
Our #CelebrateMexico #CelebrateMangoes campaign not only excites, engages and entices consumers on all things organic mango, but it educates on the beauty and culture of Mexico and encourages a celebration of all things Mexican, including its rich agricultural offerings.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
Como muchos de ustedes saben, de repente sufrimos la pérdida de nuestro querido amigo, colega y principal agente de ventas, Alan Alvarez, el sábado 30 de enero de este año. El Grupo Crespo: RCF, Crespo Organic Mangos, Empaque Don Jorge y cientos de amigos de la industria del mango lamentamos junto a su esposa y sus tres hijos el fallecimiento de nuestro amado “Mango King”
Este Rey del Mango se construyó a la antigua, a través de trabajo duro y relaciones sólidas. Desde los inicios de su carrera, los clientes de Alan se dieron cuenta de su maravilloso talento para mover grandes volúmenes de la fruta. Clientes que comenzaron comprando sólo unos pocos palets terminaron comprando cargas en camiones, después de ser clientes de Alan. Eventualmente lo nombraron el Rey del Mango debido a su habilidad para sobresalir en el negocio. Fue un constructor de negocios porque construía relaciones profundas y afectuosas con las personas.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
As many of you know, we suddenly lost our dear friend, colleague and paramount sales agent, Alan Alvarez, on Saturday, January 30th, 2021. El Grupo Crespo: RCF Distributors, Crespo Organic Mangoes, Empaque Don Jorge and hundreds of mango industry friends now mourn the loss of our beloved Mango King alongside Alan’s wife and three children.
This Mango King was built the old-fashioned way, through really hard work and strong relationships. Early on in his career, Alan’s mango customers took notice of his marvelous talent for moving large volumes of fruit. Customers that had started out buying just a few pallets were eventually buying truckloads after being Alan’s customer. They eventually deemed him the Mango King due to his knack for excelling in the mango business. He was a builder of business because he was a builder of deep caring relationships with people.
Our Direct Trade mango program gets you out of the cold!
This mango season has been an odd one so far, no doubt about it. Not only did it start much earlier than average but volume output jumped up considerably faster than usual. Peru and Mexico are overlapping longer this season and in high volumes. It also looks like we are in for a longer and colder winter, which complicates presenting consumers with the amazing quality hailing from the Mexican orchards these days. All of these things make for a complex start of the season, which means we all need to be good partners for optimal success. That’s where we shine!
The Crespo Organic Direct Trade Program is exactly the kind of program needed for this partnership success; regardless if you are a retailer, wholesaler, distributor, home delivery agent or processor. We are practicing what we preach currently and working diligently with our customers to achieve fair and stable pricing for all, while delivering the high quality mangoes Mexico is producing and consumers crave.
b’Ringing in the New Year with an abundance of organic mango options
I last reported, back in December that the upcoming season would be commencing early. This still true and our dates are still on target, due to cooperating, albeit a little colder weather. The Oaxacan packinghouse January 20th opening continues to be our season start date; which means everybody’s sweet and favorite Mexican Ataulfo mango, which begins first in every region, will be arriving to the US border around the last days of January.
Cautiously optimistic early Mexican season start forecasted in Oaxaca & Chiapas
First, I want to apologize for the lack of news from Under the Mango Tree. I should have been reporting consistently during the off-season (for Ecuador and Peru), considering we are all in this mango thing together. Back in early November, I should have alerted you to the start of Mexican bloomage in the southern regions, but I have been busy uprooting my California life for a new life on a lake in the Ozarks in southern Missouri. (Read more here about what that means for the Crespo Organic Kitchen. In short, it means bringing more mango joy to the Midwest.) A big move like this – especially in the middle of a pandemic – takes time and comes with its hybrid set of hurdles, including both the normal and the pandemic kinds. I just didn’t have the bandwidth, but I’m moving through the obstacles. Continue Reading…
Hot & dry Mochis weather yields ripe Keitts, season end is here
Short read: The season is ending abruptly. We are ending on a high note.
One of the most important factors in my “successful” organic mango career is learning to end on a high note. At the personal level, I have maneuvered through various mango networks, regions and growers before setting comfortably in Mexico alongside the Crespo family and El Grupo Crespo. Through this long journey in mangoes (and life) I have learned that good endings, especially in regards to the timing of the ending, in this case of a mango season, is crucial for future, sustainable, long-term success.
The ability to forecast risks, problems and potential losses that every mango season’s end inevitably brings is an invaluable skill. At this juncture of my career, this luckily involves way more experts than me alone. With El Grupo Crespo & the Crespo Organic brand, we have continued to build a process that integrates many likeminded thinkers and visionaries who can hone in on the micro aspects of almost any growing situation or crop scenario. This team can equally and simultaneously keep a bird’s eye view for optimal decision-making in the here and now and for the future success for the program.
Big Kents, gigantic Keitts, rain delays and a lack of 10’s pressure us all
And, of course, it’s not like COVID-19 is no longer an issue…
It would be a gigantic understatement to say this season has been an odd one. While I have said this for consecutive seasons, I really do mean it about this one! Oddly enough, the weather has been fairly cooperative, and crops from the south to the north have been yielding decent amounts of high quality and exceptionally tasty fruit, on time and without much resistance. We have had little opportunity to taut the highlights of the season and stop and recognize the extradentary flavors we are receiving on all mango varietals. The season is bizarre and so currently is the world before us.
Are we every really prepared for good things to end?
In recent years, Ataulfo mangoes have become a staple of many mango programs across the USA and Canada. Fruit eaters have warmed to this deliciously sweet and texturally silky mango. The path to increase consumer appreciation has not been easy for the Ataulfo, whose skin is most often blemished and overly wrinkled when it is perfectly ripe. Its shelf life is short, and bruises and scuffs tend to show up more on the Ataulfo – oftentimes showing up and disappearing and showing up and disappearing as the mango moves through the various stages of ripeness. Unlike its counterparts, the Ataulfo mango can only be eaten when ripe, so patience is a must and confusion among consumers regarding when it’s actually ready can be high. It’s Mexican name, celebrating its Mexican heritage, can be hard to pronounce for many North Americans, creating complications in education and marketing and spreading the joy for this mango varietal. Yet, despite all these obstacles, Mexico’s yellow slipper has succeeded, particularly in the organic sector, and especially as more consumers taste it and learn its nuances. Many retailers have succeeded greatly promoting this mango and sales have jumped in recent years. And now, just when everyone is used to its high dollar sales and consumer excitement, the season is ending.
A stronger box in the midst of chaos to ease the burden in building bigger displays of #MuchosMangoes
A few weeks ago I thought things were tough in our industry. With the Corona virus spreading through the USA at an alarming rate, mango sales and specifically the size of mango displays were not getting bigger, despite the wall of mangoes coming from the orchards.
The big, bold displays of #MuchosMangoes celebrating what we call Summer Mango Mania – or the collision point between peak production time in Nayarit & Sinaloa and the height of consumer demand, better known as; SUMMER TIME– have not begun to appear as they usually do by this time. This season, and this week in particular, everything looks different in our world and yet the mangoes still grow and people still eat.