And two new recipes to use it on!
I have been working in the produce industry for about 25 years now and very few industry folks are familiar with my other career in food; specifically culinary education, food writing and recipe development. I have published countless recipes and written extensively on how to choose and use almost every varietal of vegetables and fruits as well as many other food items. I have taught everyone from kindergarteners to Wholefoods executives about organic, sustainable, local and fairly traded fruits and vegetables and, most notably, herbs.
My produce roots are strong in fresh herbs, as is my culinary strength. It’s fair to call me an herb expert (also fair to call me a mango expert) in the culinary world and those that know my herbal prowess know that above all else, I am a sauce master. I’ve made hundreds of sauces in my years and I make them all exceptionally good and rarely the same. So, it’s no wonder when I started working with Crespo Organic mangoes and developing recipes for the Crespo Organic Kitchen, sauces would materialize. And that they did!
An opportunity knocking down the door
I originally started to write this blog to share important news on the organic mango industry to organic mango customers and interested consumers in real time. I saw a gap between what I was privy to versus what American buyers knew (or didn’t know is more like it) when it came to mangoes, organics and certainly the day-to-day crop and market interrelations.
In my early years, I had learned that when buyers had factual information, long-term (and better) sales opportunities could be made. Stronger relationships were built between consumers, buyers and farmers which set us off on a greater solution-oriented trajectory.
An Interview with Brian Dey
Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc.
While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican culture, people and food. As our Cinco de Mayo campaign #CelebrateMexico #CelebrateMangoes nears its peak celebratory days, we thought we’d ask one of our industry’s best produce merchandisers, Brian Dey, for thoughts and advice for this retail extravaganza.
Dey is the Senior Merchandiser and Natural Stores Coordinator for Four Seasons Produce in Ephrata, PA. He has been involved on the retail level of produce for over 33 years and has been with Four Seasons for over 22 years. He has logged substantial hours in almost every position in the produce department—from produce clerk to produce manager. With Four Seasons, he has worked a variety of merchandising positions including Produce Coordinator and Produce Merchandiser. Now, as Senior Merchandiser, he credits his success to an “extreme passion for produce and achieving excellence in growing relations and building sales with a subnational focus on in-store training.” His experience at the store level, in multiple and diverse venues, provides him with the insight and relationship skills needed to create in-store success for the multiple products that Four Seasons Produce provides to its customers.
A promotion that celebrates Mexico with mangoes
Cinco de Mayo is barely a holiday in Mexico, but we are acutely aware that it’s become a big event across the USA. An event that generates a significant amount of sales for Mexican produce items. Mangoes, like avocadoes are one of the items most coveted for the few days that encircle this Americanized holiday. The date feels like an opportunity for us.
Our #CelebrateMexico #CelebrateMangoes campaign not only excites, engages and entices consumers on all things organic mango, but it educates on the beauty and culture of Mexico and encourages a celebration of all things Mexican, including its rich agricultural offerings.
History & hysteria behind Cinco de Mayo
Let’s start with the most important part of the history behind Cinco de Mayo. Contrary to popular belief, it is not Mexican Independence Day. It’s a day that has becomea symbolic holiday for Americans celebrating what they imagine to be the spirit of Mexico and Mexicans. It’s also a day that has exacerbated stereotypes of Mexicans and Mexican culture for too long. It’s because of the later reason that we choose to #CelebrateMexico within our space in the mango industry to help educate where we can, hopefully clearing up some misconceptions along the way.
Cinco de Mayo is barely a holiday in Mexico. It’s mostly celebrated in Puebla, as that’s where the Mexican Army defeated the French in the Battle of Puebla in 1862. In 1961, Napoleon III tried to carve an empire out of Mexican territory, and a well-armed French fleet entered into Veracruz and drove the Mexican government north into retreat.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
Como muchos de ustedes saben, de repente sufrimos la pérdida de nuestro querido amigo, colega y principal agente de ventas, Alan Alvarez, el sábado 30 de enero de este año. El Grupo Crespo: RCF, Crespo Organic Mangos, Empaque Don Jorge y cientos de amigos de la industria del mango lamentamos junto a su esposa y sus tres hijos el fallecimiento de nuestro amado “Mango King”
Este Rey del Mango se construyó a la antigua, a través de trabajo duro y relaciones sólidas. Desde los inicios de su carrera, los clientes de Alan se dieron cuenta de su maravilloso talento para mover grandes volúmenes de la fruta. Clientes que comenzaron comprando sólo unos pocos palets terminaron comprando cargas en camiones, después de ser clientes de Alan. Eventualmente lo nombraron el Rey del Mango debido a su habilidad para sobresalir en el negocio. Fue un constructor de negocios porque construía relaciones profundas y afectuosas con las personas.
Written by Nissa Pierson on behalf of RCF Distributors and El Grupo Crespo
As many of you know, we suddenly lost our dear friend, colleague and paramount sales agent, Alan Alvarez, on Saturday, January 30th, 2021. El Grupo Crespo: RCF Distributors, Crespo Organic Mangoes, Empaque Don Jorge and hundreds of mango industry friends now mourn the loss of our beloved Mango King alongside Alan’s wife and three children.
This Mango King was built the old-fashioned way, through really hard work and strong relationships. Early on in his career, Alan’s mango customers took notice of his marvelous talent for moving large volumes of fruit. Customers that had started out buying just a few pallets were eventually buying truckloads after being Alan’s customer. They eventually deemed him the Mango King due to his knack for excelling in the mango business. He was a builder of business because he was a builder of deep caring relationships with people.
Our Direct Trade mango program gets you out of the cold!
This mango season has been an odd one so far, no doubt about it. Not only did it start much earlier than average but volume output jumped up considerably faster than usual. Peru and Mexico are overlapping longer this season and in high volumes. It also looks like we are in for a longer and colder winter, which complicates presenting consumers with the amazing quality hailing from the Mexican orchards these days. All of these things make for a complex start of the season, which means we all need to be good partners for optimal success. That’s where we shine!
The Crespo Organic Direct Trade Program is exactly the kind of program needed for this partnership success; regardless if you are a retailer, wholesaler, distributor, home delivery agent or processor. We are practicing what we preach currently and working diligently with our customers to achieve fair and stable pricing for all, while delivering the high quality mangoes Mexico is producing and consumers crave.
Mango-Centric recipes for the Super Bowl win!
My father watched a lot of football when I was a little girl. He used to gamble on games and have 7-8 TV’s playing all the games at once. I knew everything about football from a very young age. I never loved it, but I did know more than most young girls and women about the sport and to some extent still do.
The one thing I have always loved about the Super Bowl is the holiday like food preparations that go into watching the game with friends or family. I don’t watch a lot of football these days but I still dig making the food.
Super Bowl food, much like Thanksgiving food, tends to encompass the same items time and time again. Lots of meats, lots of drinks, chips and salsas, guacamole and some sweet stuff.
We perused our Crespo Organic recipes and found some of our favorite “touchdown!” worthy bites that seem perfect for Sunday’s big game, regardless of whether your team wins or loses. We chose simple, tasty and mango-centric dips, wings, BBQ, salsas, drinks and sweets that will score big with your TV watching team, even those that only love the commercials!
This seems like a great time for a shout out to KC, since I live in Missouri these days!
b’Ringing in the New Year with an abundance of organic mango options
I last reported, back in December that the upcoming season would be commencing early. This still true and our dates are still on target, due to cooperating, albeit a little colder weather. The Oaxacan packinghouse January 20th opening continues to be our season start date; which means everybody’s sweet and favorite Mexican Ataulfo mango, which begins first in every region, will be arriving to the US border around the last days of January.