A promotion that celebrates Mexico with mangoes
Cinco de Mayo is barely a holiday in Mexico, but we are acutely aware that it’s become a big event across the USA. An event that generates a significant amount of sales for Mexican produce items. Mangoes, like avocadoes are one of the items most coveted for the few days that encircle this Americanized holiday. The date feels like an opportunity for us.
Our #CelebrateMexico #CelebrateMangoes campaign not only excites, engages and entices consumers on all things organic mango, but it educates on the beauty and culture of Mexico and encourages a celebration of all things Mexican, including its rich agricultural offerings.